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Compassion Internet Marketing Summit 2018 has ended

Let’s gather for a day to learn from industry experts and each other ... so that we can release more children from poverty in Jesus’ name.

Goals of the 2018 Compassion Internet Marketing Summit:

  • Improve our internet marketing knowledge in order to improve results
  • Continue to open channels of collaboration and coordination
  • Identify cross-over activity and efforts
  • Inform possible budgets, resource planning, and future strategies
  • Learn about future trends and how they may affect Compassion
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Tuesday, February 6
 

8:30am MST

Welcome and Summit Introduction Rio de Janeiro 1 (Building D, Second Floor, Room D223)

8:45am MST

Compassion Teams Share About Their Internet Marketing Efforts Rio de Janeiro 1 (Building D, Second Floor, Room D223)

9:50am MST

Facebook: Storytelling in a mobile first world where creative and people first measurement are critical to lead in the nonprofit space. Rio de Janeiro 1 (Building D, Second Floor, Room D223)Veronica Peñaloza Wolfermann

10:30am MST

Break TBA

10:40am MST

Designing at Speed Rio de Janeiro 1 (Building D, Second Floor, Room D223)Ryan Russell

11:10am MST

The Future of Giving Rio de Janeiro 1 (Building D, Second Floor, Room D223)Jamie Blomquist

11:40am MST

Break TBA

11:50am MST

Conversion Optimization – How to Get Your Web Pages to Convert Rio de Janeiro 1 (Building D, Second Floor, Room D223)Timothy M. Kachuriak

12:30pm MST

LUNCH (not provided) TBA

1:30pm MST

BREAK OUT: Conversion Optimization Lome (Building D, Third Floor, Room D339)Timothy M. Kachuriak BREAK OUT: Facebook Advertising and Storytelling Rio de Janeiro 1 (Building D, Second Floor, Room D223)Veronica Peñaloza Wolfermann BREAK OUT: The Importance of Video in Digital Manila (Building D, First Floor, Room D124)Jamie Blomquist • Sara Kear

2:30pm MST

Google Identity: How to Connect Same-User Data from Multiple Devices, Sessions, and Engagement Points using Google Analytics  Rio de Janeiro 1 (Building D, Second Floor, Room D223)Sara Kear

3:00pm MST

How Testing Can Improve Website Effectiveness Rio de Janeiro 1 (Building D, Second Floor, Room D223)Kristen Shaw • Matt Winninger

3:20pm MST

Break TBA

3:30pm MST

Social Media: Why Video Will Drive Your Content Strategy Sooner Than You Think Rio de Janeiro 1 (Building D, Second Floor, Room D223)Sam Hoover • Sara Kear

4:00pm MST

The Future of Compassion.com Rio de Janeiro 1 (Building D, Second Floor, Room D223)Dustin Hardage • Matt Winninger

4:30pm MST

Amazing Things We Can Do Online Thanks to TCPT  Rio de Janeiro 1 (Building D, Second Floor, Room D223)Justin Hodges • Carl Vasser • Matt Winninger

4:45pm MST

Review of the Day (Group Discussion) Rio de Janeiro 1 (Building D, Second Floor, Room D223)Sam Hoover
 
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Tuesday, February 6
Lome (Building D, Third Floor, Room D339)
Manila (Building D, First Floor, Room D124)
Rio de Janeiro 1 (Building D, Second Floor, Room D223)
TBA
  • Breakout Session